Our Story

We are proud of our history, impact and place in our community.

Breaking baking boundaries for more than 80 years, and counting

Cottage Lane was born from fourth-generation family bakery Breadcraft in rural New Zealand (Masterton, Wairarapa). Since our first loaf in 1942, Breadcraft has strived to provide delicious food and exceed expectations; our team at Cottage Lane are continuing that legacy!


Our people, family & community are our ‘bread & butter’

Breadcraft was founded in the 1940’s by Harold Cockburn, and remains in the family four generations later, with John and Julie-Anne Cockburn at the helm. We’re incredibly lucky to continue ‘feeding’ the passion the Cockburn family has for excellent food and community-focused business through Cottage Lane and our sister brand Rebel Bakehouse.

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Fostering a positive and sustainable workplace.
Our region is known for award-winning wine and cuisine; including our own bread! We call ourselves the ‘largest family’ in the region, and have been nurturing the careers of talented locals for generations. Learn more about how we’re growing sustainably and caring for our community below.
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Ensuring the highest quality since 1942.
Ours was one of the first bakeries to bring traditional European loaves to New Zealand, and Kiwis quickly fell in love with our master bakers’ artisan sourdough and ciabatta bread! To craft the perfect Sourdough loaf we needed a truly authentic sourdough 'bug', a living fermented culture of flour and water. So, we went all the way to San Francisco to source a strain from a family-run bakery dating back to the 1800s. Since the early 1940’s our loyal team have been feeding our beloved sourdough ‘bug’ daily.
Bold innovation, while honouring authenticity.
Cottage Lane continues to get creative with the latest baking concepts and technology! Authentic doesn’t have to mean ‘boring’, so our product innovation team is constantly dreaming up and trialling new ways to put tastier, healthier twists on classic bread styles, or craft the ideal custom products for our larger foodservice clients.

The Cottage Lane of the future

Cottage Lane is committed to creating a positive workplace, operating sustainably and innovating constantly, which is why we’re still known for quality and excellent taste after more than 80 years! Our once-little bakery has big dreams, and we’re excited to share more of our delicious products and make artisan easy for more people as our business grows.

Why Cottage Lane?

The best things in life are meant to be tasted.

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Artisan, at your convenience

Our products make it easy to bring the taste of the freshest artisan bread right to your own table or to serve to your guests.

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Slow-fermented to perfection

Our 72-hour slow fermentation process helps our natural sourdough starter infuse our products with maximum goodness and flavour.

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Stone-baked, hand-crafted goodness

Our products are carefully crafted using traditional techniques and the best ingredients. For our dedicated team, no detail is too small!

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Time-honoured, authentic flavours

We continue to perfect the European flavours that our master bakers adopted in 1942, and we love developing new and exciting twists on these beloved classics.

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We prioritise our people and our planet

With our multi-generational legacy, large local team and our sustainability efforts, we love to make a big difference for our community and beyond.

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Celebrating over 80 years of artisanal excellence

We have been honing our baking expertise and recipes for decades. We're still growing, and are excited to see what the future holds for Cottage Lane!

Explore our product range

Foodservice providers no longer need to compromise on quality; our range of par-baked artisan bread and baked goods will inspire your team and delight your guests. 

With our premium retail range, you can bring the taste of stone-baked, artisan bread straight from the supermarket to your own kitchen table. No fuss, just speciality flavour!

Ask us a question

Reach out to our team for more details and insights on our full range of artisan breads, wraps, buns and small goods for foodservice and retail; we’re always happy to chat!